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Case Study: The Month She Finally Cracked $1K (And What Actually Worked)
She wasn’t a guru, she wasn’t an influencer, and she definitely wasn’t “manifesting abundance.” She was broke, stressed, and tired of watching strangers online brag about...
Are PDFs Really Dead? Or Are Marketers Just Bored and Looking for Something New to Declare Dead?
If you’ve spent any time in marketing groups lately, you’ve probably seen the bold proclamation floating around like a motivational poster in a dentist’s office: “PDFs...
How She Finally Hit $1,000 Online (After 22 Months of False Starts, Pivots & Mini-Wins)
A quick, inspirational case study for anyone who thinks they’re “behind.” Most case studies start at the win but this one starts at the struggle. When...
Case Study: How a Bored Teacher Became an AI Marketing Powerhouse (And Went Viral Doing It)
When Sophie Theodoro downloaded TikTok during her summer break, she didn’t plan on becoming the face of AI education for 100,000+ followers. She was just bored....
The Newsletter Shake Up: Reinventing the Inbox for 2026 and Beyond
Newsletters have long been a marketing safe haven: You own the list, you dodge algorithm swings, and you can talk directly to your fans. But we’re...