Information Gold
My organic grocery store sells several different kinds of prepackaged coconut macaroons. The cookies come in bags or canisters and the weight tends to be around 12 to 16 ounces.
But for the same price, you can buy a bag that weighs just 5 ounces.
I recently considered buying a course from a respected, well-known marketer whom I admire very much.
If you had 7.4 million followers on Instagram, as a marketer do you think you could monetize that audience into six figures?
A few minutes ago I visited a travel website where I was offered 10% off if I subscribed to their email list.
I subscribed, checked my email and there was my 10% coupon code, good until 10 days ago.
You’re writing an email.
Or you’re creating a lead magnet.
Or maybe it’s a blogpost.
Whatever it is, somewhere in there you’re talking about how to do something.