Mike’s not the guy pitching VCs at fancy demo days or hosting 6-figure webinar launches.
Mike is the quietly dangerous type—the kind of founder who doesn’t say much, builds useful things, and somehow ends up making a couple hundred thousand dollars every month from software most people would describe as… kind of boring.
And he loves that.
The Slow, Steady Rise of a Reluctant Founder
Mike didn’t start out with a grand plan to dominate SaaS.
He was just a mediocre Flash developer who eventually ran an ad agency, sold it, and got fed up building campaigns instead of products.
So he did what almost no one has the guts to do:
He stopped trying to “think big” and instead started thinking simple.
He hunted for problems that already had money flowing through them…
and built a cleaner, lighter, better-designed version of existing tools.
Not “Uber for dogs.”
Not “AI-powered legal blockchain for creators, gamified.”
Nope.
Just tools that solve obvious, real, everyday frustrations.
The 5 “Boring” Products That Quietly Print Cash
Today, Mike owns five SaaS products under one umbrella. Not one of them is flashy. Not one of them requires a 30-slide pitch deck.
- Curator – Adds your social feed to your website in minutes
- Frill – Customer feedback + roadmap in one simple interface
- Juno – Digital signage for screens in gyms, cafes, schools
- Fluke – The easiest way to build onboarding tours without a dev team
- Smile – Workplace e-cards, but actually fun
Together?
They bring in over $200,000/month in recurring revenue.
And Mike? He just keeps building more.
His “Unkillable” 10-Step Formula (That He Never Breaks)
What makes Mike different isn’t that he’s smarter or faster. It’s that he never improvises. He builds every company the same way, like a chef with a bulletproof recipe.
- Pick something that already exists (no validation required)
- Build only what solves the core pain
- Sell a cheap lifetime deal to early adopters
- Charge for everything (even early access)
- Focus on tiny communities and messy founder forums
- Write content immediately—even before the product works
- Launch on AppSumo for huge distribution + cash bump
- Run one last 48-hour lifetime deal (scarcity = sales)
- Ask every customer for a public review
- Let profit pay for growth, rinse, repeat
That’s it.
No funnel hacking. No webinars. No paid ads.
Just consistent execution and an allergy to overthinking.
When Everyone Zigs, Mike Zags
Here’s what Mike doesn’t do:
- Build in AI (APIs change too fast, risk is too high)
- Chase trends (trend curves collapse)
- Depend on a single ecosystem (app store risk is real)
Instead, he builds the software version of a Honda Civic:
Not flashy, but reliable, affordable, and lasts forever.
Because when people ask, “Why would you build another feedback tool?”
Mike just smiles.
“Because someone pays for it every month, and they’re not going to stop.”
Final Takeaway:
Don’t chase the next big thing.
Build the next useful thing.
Be boring. Be consistent. Be unstoppable.
That’s how you quietly stack SaaS revenue until people start whispering:
“Who is this guy?”
And the answer is:
Just a builder who figured out what works—and keeps doing it.