Here’s a super simple method to:
- Increase the apparent value of your product
- Place your product among the very best in the business
- Make your product an instant mainstay by association
I was surfing Amazon when I clicked on Larabars. These are terrific snack bars because they contain very few ingredients and no nasty chemicals.
My favorite flavor is Peanut Butter Bar. Don’t judge, I know peanut butter is a truly American thing and I’m from across the pond. But I like it anyway.
I notice they added a few pictures to the listing, one of which contained books. I love books and immediately zoomed in to see what the titles were.
Lo and behold, they’re “Fortune Favors the Brave” and “Big Magic.”
Imagine you’re looking at these bars for the first time and you’re not sure you’re going to order. Then you see the title, “Fortune Favors the Brave.” Are you now more likely or less likely to try them?
And what if you’re wondering what they taste like? “Big Magic” might be the answer you’re looking for.
Idea #1
This got me thinking… what if you placed your information product on a stack of related books? These could be the classics in your niche, meaning the books everyone knows and respects. Or they could be titles that give a subtle push in the right direction, like the two in the photo.
Really, I don’t know why we haven’t been doing this all along.
I’ll give you an example: Let’s say you’ve got a book, a course or some sort of information product about becoming rich.
You either have a physical copy of it made or you create a picture of it. You might create a course that’s delivered 100% digitally but you create a graphic of it as though it were a real life hold in your hands product.
Then you take this image and place it on a stack of other titles such as, “Think and Grow Rich,” “Rich Dad Poor Dad” and “The Millionaire Next Door.”
Now your own course or book is awesome by association because of the company it keeps.
Add in another book titled, “Just Do It” and maybe “Fortune Favors the Bold” and then test to see if this doesn’t increase your sales at least a little bit.
Idea #2
One more thing… if you’re charging big money for your course, you can always give away the other books in the picture as bonuses to every customer who lives where Amazon Prime goes. You might pick out $50 worth of books and send them out with your $500 course. Test this to see how much it increases sales.
Remember to choose books that compliment your course rather than acting in direct competition. For example, if your course covers the steps involved in building residual income, then Rich Dad Poor Dad might be a good choice because he talks a lot about the power of residual income in that book but doesn’t tell you specifically how to do it.
One last thing… did you notice the grasshopper in the photo? At first glance that seems like a strange addition for a food product. Then again, one remarkable characteristic of grasshoppers is their ability to jump 200 times their own height. If these Larabars can give me only 10% of that kind of energy, then I’m buying a case of them.