Intrigued, I ask for more information, and here’s what he told me:
Russel Brunson’s Top 100 Strategy is to uncover your ideal customer’s inner circle.
Step 1: Craft Your Customer Avatar.
Define your ideal customer in detail. What are their demographics, interests, and pain points?
Step 2: Follow the Followers.
Identify 20-50 social media influencers your ideal customer follows.
Step 3: Expand the Network.
Explore who those influencers follow. This reveals a broader network of relevant figures.
Step 4: Engage with the Community
Start interacting with these influencers and their audience. Provide valuable insights and build relationships.
Step 5: From Outsider to Insider
As you consistently engage, you’ll transition from an outsider to a trusted voice within your ideal customer’s online community.
This approach leverages the power of influencer marketing while offering a more nuanced strategy. It focuses on building trust and establishing yourself as an authority within your target audience’s existing network.