So many products are simply a rehash of other products, and the same goes for books, too.
Someone wants to write a book on persuasion, so they buy five books on persuasion, read them and then take all the best ideas from the books and write a new course or book or whatever.
But what if you want truly unique, stand-alone info that no one else has?
Then you’ve got to go to the sources.
Let’s say your niche is cat care, and you’re in a forum where people are discussing how they helped their cat get over a certain illness. In that forum you meet Jessie, who found a way to cure her cat in half the normal time at one-tenth the normal expense.
You contact Jessie and ask for an interview, which you then turn into a product. No one else has this information because it’s something Jessie came up with in her veterinary practice, or wherever.
You now have a product no one else has. Split the profits with Jessie, and do it again and again with people who know stuff that no one else knows.
For example, you can dig through various niches and find people doing new, unique, unusual things, or people who have just achieved some sort of milestone, or anything special that solves a problem or gives a benefit that people want.
Do an interview over email, Skype or any method you choose. Let your subject know you’re thinking of using this in a product, and that you’ll share the profits. Almost no one will turn you down on this, especially if you’re working outside of the make money niche.
And now you have an endless source of truly new, helpful info that you can turn into posts, products and books.
This is a great way to make a big name yourself in any niche. Pretty soon people will be approaching you, asking if they can share their discoveries in exchange for a slice of the profits.
Simply write up the info they give you, pad it out as needed, write some sales copy and get busy selling it.
This is a perfect business model for almost any niche outside of IM where money is being spent.
And it works especially well if you’re solving people’s urgent problems — like getting kitty over her illness twice as fast at one-tenth the expense.