Generally speaking, the more things you offer your customers, the more money you will make.
And if you don’t have a wide range of price points in your products, then you are losing money.
A good marketer who’s been doing this for awhile will have products priced from $7 all the way up to 4 figure coaching programs, and even 5 figure consulting packages.
But I see a good number of marketers get stuck on those higher priced products, because they think they’re tough to make.
They’re not.
First, let me clarify that monster video courses are no longer the greatest upsell in the world. In fact, I would suggest you steer clear of trying to make one – they generally don’t sell for the $300 to $2,000 they used to.
And maybe this is a good thing, since they are an awful lot of work to make and seldom actually get used by the customer.
To make a high ticket upsell for your sales funnel, all you need to do is look at your initial offer. This is the first PAID product in your funnel, not the squeeze page freebie. Often, it’s a simple PDF file.
Take this paid product and break it down into slides, because you’re going to do a presentation. This is where the 60 minutes comes in, although you might be able to do it faster. Or you could simply outsource it.
Now that you’ve got your presentation, advertise ‘group coaching’ as your upsell.
No worries, you don’t need a full-blown sales page for this. Remember, the customer already saw a sales page for the same thing, only in a PDF format.
That’s why you don’t need to sell him or her on the content, only on the coaching aspect. And this is done by talking about the faster and better results they’ll get because they get to work with you.
Your group coaching will usually consist of one webinar per week for 4 to 6 weeks. The first webinar will be you going through the slides, explaining the process, and adding in pertinent details and stories along the way. The calls after that might include further details followed by Q and A, or simply Q and A.
It’s best to have customers email their questions to you before the calls, so you can make a slide for each one and prepare your answers, too.
Record all of the calls and you now have another upsell.
And you can also offer one-ono-one coaching for an additional fee, too.
Have your audio calls transcribed and you can use this content in a membership site or however you like.
And if you want one more upsell, offer email coaching. Some people don’t want to pay huge bucks to get on Skype with you, but they’ll gladly pay less to be able to email questions to you.
60 minutes to add an upsell to your sales funnel – not bad!