If you’ve read enough spy stories, you’ve seen how messages can be hidden within messages. Maybe every 14th word on the page spells out the location of buried treasure, or the first letter on every page spells the time and date when they break out of prison, or…
You get the idea.
Frankly, what I’m about to reveal isn’t that clever. This hidden sales letter is actually hiding in plain sight for anyone to see, and yet most people will never realize exactly how or why this ‘hidden’ message has convinced them to buy your product.
And in fact, this simple trick is so effective at increasing conversions, I had to think twice before I shared it.
After all, do I really want to reveal my very best secrets to the world?
And then I thought, why not? No matter how many people do this, I don’t think it will ever decrease its effectiveness.
I’m going to assume you know what a sales letter looks like… a generally long piece of copy that hooks the reader with a great headline and hopefully takes them on a journey from, “I’ve never heard of this product” to “I want to buy this product now!!”
And you already know what subheadlines are – those smaller headlines found throughout copy that catch the eye and keep the visitor on the page and reading.
Your hidden sales letter is going to be made up of those subheadlines.
In other words, if you removed all of the copy except for the subheadlines, it would not only make sense, it would also sell the product for you.
Here’s a down and dirty super quick example:
This is the Exact Technique I used to Launch my Million Dollar Business
Ex eos quando mollis accusata, eu duo latine impetus eruditi.
Vero posidonium ei vix, cu sint reprehendunt has, no sed saepe referrentur accommodare.
Ut nostrum atomorum sit, cu sit decore fabulas, cum ne sadipscing concludaturque.
It’s all About Getting the Right Traffic to Your Offer
Lorem ipsum dolor sit amet, has an populo sapientem suscipiantur.
ri te quodsi reformidans, accumsan sadipscing mei eu.
Ut nostrum atomorum sit, cu sit decore fabulas, cum ne sadipscing concludaturque.
Without a Steady Stream of Visitors Who Buy Your Product, Your Business is Doomed
Lorem ipsum dolor sit amet, has an populo sapientem suscipiantur.
Ex eos quando mollis accusata, eu duo latine impetus eruditi. Vero posidonium ei vix, cu sint reprehendunt has, no sed saepe referrentur accommodare.
Pri te quodsi reformidans, accumsan sadipscing mei eu.
Driving Traffic is Harder than Ever, Unless You Do This
Lorem ipsum dolor sit amet, has an populo sapientem suscipiantur.
ri te quodsi reformidans, accumsan sadipscing mei eu.
Ut nostrum atomorum sit, cu sit decore fabulas, cum ne sadipscing concludaturque.
1,000 Visitors, 300 New Subscribers and 25 Sales Per Day, Every Day
Ex eos quando mollis accusata, eu duo latine impetus eruditi.
Vero posidonium ei vix, cu sint reprehendunt has, no sed saepe referrentur accommodare. P
ri te quodsi reformidans, accumsan sadipscing mei eu.
Ut nostrum atomorum sit, cu sit decore fabulas, cum ne sadipscing concludaturque.
This Works No Matter What You’re Selling
Lorem ipsum dolor sit amet, has an populo sapientem suscipiantur.
Ex eos quando mollis accusata, eu duo latine impetus eruditi.
ri te quodsi reformidans, accumsan sadipscing mei eu. Ut nostrum atomorum sit, cu sit decore fabulas, cum ne sadipscing concludaturque.
You Can Ramp it Up Anytime You Choose
Lorem ipsum dolor sit amet, has an populo sapientem suscipiantur.
ri te quodsi reformidans, accumsan sadipscing mei eu. Ut nostrum atomorum sit, cu sit decore fabulas, cum ne sadipscing concludaturque.
Your Product can Go from Completely Unknown to a Household Name in 6 Months
Lorem ipsum dolor sit amet, has an populo sapientem suscipiantur.
Ex eos quando mollis accusata, eu duo latine impetus eruditi. Vero posidonium ei vix, cu sint reprehendunt has, no sed saepe referrentur accommodare. P
ri te quodsi reformidans, accumsan sadipscing mei eu. Ut nostrum atomorum sit, cu sit decore fabulas, cum ne sadipscing concludaturque.
Getting Started is Super Easy, No Experience Needed
Lorem ipsum dolor sit amet, has an populo sapientem suscipiantur.
Ex eos quando mollis accusata, eu duo latine impetus eruditi. Vero posidonium ei vix, cu sint reprehendunt has, no sed saepe referrentur accommodare. P
ri te quodsi reformidans, accumsan sadipscing mei eu. Ut nostrum atomorum sit, cu sit decore fabulas, cum ne sadipscing concludaturque.
Really, do you even NEED the copy between the subheadlines when you use this technique?
Actually, yes. While some people won’t need much more than the subheadlines and a good idea of what they’re buying, others will want all the little details in between.
And everyone will be much more likely to read your sales copy and buy your product if you use this ‘hidden sales letter’ technique.