That’s right, the site’s sole purpose is to convert miles to meters, inches to millimeters, and everything in between. Yawn, right? Yet, it’s pulling in over $32,000 each month.
How?
By simply doing the one thing that’s always been true in marketing: answering a need.
Revenue Source: Display Ads
The magic behind unitconverters.net isn’t some groundbreaking tech or flashy design, but simply the good old-fashioned display ad model. With 4.3 million monthly visitors—each sticking around long enough to view 1.55 pages on average—this site rakes in money through ads.
Let’s break this down: with an RPM (Revenue per Thousand Impressions) of just $5, that’s $32,000+ a month in display ad revenue. Not bad for a simple website that’s just solving problems like “how many feet in a mile?”
How’s the Traffic Looking?
Now, the most impressive part? Over 80% of its traffic comes from organic Google search. No paid ads, no high-dollar campaigns. Just ranking well for search terms like “inches to feet” and “miles to kilometers.”
And the beauty of it? This content works on autopilot once set up. It brings in traffic consistently without requiring constant updates. Think of it as the evergreen content of the digital world.
How Can You Do This Too?
Here’s the kicker: You can do something similar. Sure, unit conversions are pretty niche, but there are a million other dull, everyday needs that people are searching for on Google.
Your job as a marketer is to identify those needs and create content that answers them. Focus on low-competition, high-traffic keywords, and slap some well-placed display ads on the page.
Use simple, sought-after evergreen content, get your website set up, and either optimize it for SEO or use another source of free traffic.
If unitconverters.net can make $32,000 from answering “How many inches in a foot?” then what’s stopping you from making bank off the stuff people Google every day?
Sometimes, the simplest ideas are the best. You just need to find the right niche, target the right search terms, and let your site do the heavy lifting while the money flows in.
Here’s a short list of truly ordinary niches that people search for on a regular basis—yet have the potential for making money if you tap into them with smart SEO and targeted content. Keep in mind, this list is simply to get your mind moving in the right direction. Your niche might be something you are passionate about, or it could be something as simple as timers and countdowns with your own special twist.
- Specific Item Reviews (Phones, Power Tools, Blenders, etc.)
- Online Timers and Countdowns
- Measurement Conversions
- Recipe Calculators and Conversions (Measurements, Number of Servings)
- Fitness Calculators, BMI Calculator, Calories Burned
- Shipping and Delivery Cost Calculators
- Loan Calculators and Mortgage Rate Comparisons
- Currency Converters
- Nutrition and Calorie Counters
- Tax Calculators and Estimators
- Time Zone Converters
- Car Maintenance Schedules and Costs
- Weather Forecast and Temperature Converters
- Wedding and Event Budget Calculators
- DIY Home Repair Guides
- Pet Care Guides and Calculators
- Fitness Program Schedules
- Health Symptom Checkers
- Clothing Size Conversion
- Unit Price Calculators for Grocery Shopping
- Hourly Wage Calculators
- Retirement Savings Calculator
These niches may seem boring or simple, but when targeted correctly, they can build a solid, evergreen traffic base for your website. All you need is the right keyword targeting and a strategy for ad revenue or affiliate marketing.